1. Colour :- Color creates specific moods, atmospheres, channels of
emotions and each shadow has certain specific connotations associated with it.
Color can make or break your web design. The color is not a principle simply
limited to the elements of the mark, although the color extends everything,
even in photographs. The filters and image adjusters gave us the unlimited
ability to adjust the color and tone of our photographs.
2. Scale : The scale is a big part of the web design, sometimes
literally. In a very basic definition, the scale is the deliberate size of the
individual elements. The scale can help us understand designs and images. In
this way, the scale helps us to understand things. But, the scale should not
always be based on realism.
This escalation of elements to signal importance is often called
"hierarchy," which we will discuss more in depth later, do not fear!
But for now, let's look at an example that uses the scale to signify
importance.
3. Line :- Lines can also channel some ideas. Straight lines can
evoke order and cleanliness, wavy lines can create movements and zigzag lines
can involve tension or excitement. Let's look at an example of leader lines in
web design. This web page has a cool diagonal grid with very strong lines of
action that take you from one section to another, in a quick zigzag way.
4. Transparency :- Transparency is also a great technique
for generating a sense of movement in static images.
Transparency isn’t just limited to digital graphics either. Check out how this
invitation card for the New York Museum of Glass has aptly been printed onto transparent glass, giving the design a completely unique and attractive impact
5. Texture :- Clean, clear and elegant graphic designs can be
wonderful, but sometimes roughing it out with some texture can be even better.
The texture can add touch, depth and can add quite interesting effects to your
design. Do you see how many textures can create a muddy effect? The more
textures you apply, the more difficult type and other elements are to see
without scrambling effect around each letter.
6. Composition :- The composition is a good point to finish, because it is
the meeting of all the other principles that we have discussed.
"Composition" refers to the general arrangement of the elements in
your design, which seems a bit annoying when you explain it this way, I know,
but it is actually one of the funniest design elements. This is where you can
play, experiment and make a good design.
7. Depth :- Depth is an important and exciting principle in the world
of design. Even with the most flattering media, you can create a sense of depth
and an illusion that your design develops beyond the second dimension.
There are many techniques that you can use to communicate depth in your design,
use a few. Now, shadows can be difficult devils, as they are not always linear,
sometimes stretching, bending, distortion and deviation. Therefore, a good
technique when exploring the use of shadow is to observe the shadows of the
real world, see how the light hits several objects at different points and
tries to replicate that.
8. contrast :- Contrast is often the key magic ingredient to create your
'pop' designs, which is a demand for many design clients. The contrast also has
a great effect on readability and readability, this is an excellent reason why
you see novels and many other publications printed in black on white
background. Imagine if they printed using light gray on white background. The
contrast would be very low and the type hard to read. So, if you use the type,
make sure to increase this contrast.
9. Rules :-This is a sure point to spark a lot of debate and to
divide all the designers of the room - half proclaiming that there are no rules
in design, the other protest, there are many. And technically, both are right.
As with any skill, there are things you need to learn, and that includes
general rules. Things like: make sure your type is legible, learn Kern, do not
use pix-elated images, and so on. These are the basics of design, elements that
help you create a basic design.
10. Direction :- An important aspect of many models is how the eye
moves on the page, and the direction it takes - this is sometimes referred to
as "flow". How does your eye move on the page? Do your readers know
exactly where to look next? Does the direction of your eye take logic? However,
instead of designing 100% of these models, try to adapt the flow and direction
of your designs on a case by case basis. Simply keep in mind that the attention gravitates to the top left of
a page and that winds down from there.